A lot of characteristics of virtual demo events are similar to on-farm demo events. Demo events in general focus on showing and understanding innovation within a working farm context or within a local setting, and this is also the aim of virtual demo events. They equally should be based on knowledge exchange between farmers or between farmer and innovations actors (advisers, researchers, input providers…).
Similar to on-farm demo events, virtual demo events exist in multiple formats, depending on their objectives (e.g. dissemination of knowledge, provision of advice and solutions, co-design of tools, research development, …). The broad range of virtual demo events can be divided on two characteristics scales: