evaluation and follow-up
Follow-up and evaluation of a demo event includes all activities that can be performed after the demo event ended to extent its impact. We distinguish 2 ways to increase the impact of your demo event:
- Improving your demo events by performing a self-assessment
- Making sure that the key messages of your demo event stick with the participants and a wider audience by organising follow-up activities
Monitoring and evaluation helps the demo organisers to learn in a more structured way on how to improve their demo events. It is a way to both measure the success of a demo event and to improve the success of future demo events.
To assess the success of a demonstration, it is key to evaluate afterwards how it actually worked out. Demo organisers typically tend to evaluate a demo event somewhat intuitively, based on their own impressions.
However, a more structured evaluation of the demo event can provide better insights in the success of your demo event and provide useful lessons learned to improve future events. Important is to always assess your event in light of the prior set objectives for your event (Provide link).
- Step 1: monitor your event. Observe what happens during the demo event and collect and report on what happened and what the participants learned.
- Step 2: evaluate the monitored data. Assess the gathered data, while taking into account your previously setobjectives for the demo event.
- Step 3: draw lessons. Organise a team reflection and aim for improvement of your following demo event.
As monitoring and evaluation can be a time consuming task, demo organisers might consider to engage a research organisation or agricultural college for this task. It could be a win-win for both parties.
Monitoring tools allow to gather feedback on the set-up and organisation of the demo event, what participants learned on the short term (change in know-why, know-what and know-how), and how participants will use their learnings on the long term.
In the FarmDemo projects, different types of monitoring tools were developed to monitor the organisation, dynamics, set-up, learning outcomes and impact of the demo event. They are available for download here.
- This checklist contains some guiding questions to monitor the organisation of a demonstration event, from the very start of identifying its objective to the reflection on its impact. This tools can thus be used before, during and after your demo event, and can be completed by the appointed monitor.
- This observation tool can be used by the appointed monitor to observe the dynamics and set-up during the demo event.
- This exit poll can be used to gain participant feedback on your event in only 9 questions.
- Use this participant survey to be used before a demo event, to gather insights in your participant group and their motivation to participate. You can use it in combination with the extended participant survey to be used after your demo event.
- Use this extended participant survey after a demo event, to gather insights in how effective the participants perceived the demo event. You can use it in combination with the participant survey to be used before a demo event.
Monitoring long-term impact
- Use this telephone survey to gain insights in the impact of a demo event by contacting the participants 6 months after the demo event. Use it in combination with the participant feedback surveys to used before and after the demo event.
Organising team reflection
- Use this method to reflect on the demo event with the organisation team to develop lessons learned.
There are two ways to increase the chance that your demo event's key messages stick. You can organise follow -up activities for the participants of the demo event and /or you can organise follow-up activities for a wider audience that did not participate in your event.