INTRODUCTION

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On-farm demonstrations have been organised for at least two centuries, originally as a way to introduce farmers to innovation, but more recently also to share experiences in a farmer-to-farmer setting, and to support knowledge co-creation between farmers and other actors.

Increasingly, farmers themselves are opening their farms to connect with their peers and the general public as part of business development strategies (e.g. short food supply chains, community supported agriculture).

DEMO DESIGN GUIDE

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1
Demo objectives and
target groups

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2
Demonstration
farm

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3
Demo
set-up

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4
Promotion

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5
Learning and
facilitation methods

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6
Evaluation and
follow-up