For any demo event it is important to explicitly state clear objective(s) and key messages well in advance. They determine all the other decisions you will make during the preparation and the performance of the demo event: the set-up, which actors to involve, the evaluation of effectiveness.
Start by addressing the ‘why’ (why are we doing this demo) and then the ‘what’ (what do we want to demonstrate). From this demo objective subsequently follows the ‘who’ (the targeted audience for the demo) and the ‘how’ (the demo set-up and learning methods).
Demo events can act as meeting place for participants
This specifies the motivation or need for the demo.
Possible targeted effects:
Take regional agricultural developments and challenges into account to attract farmers and to increase your impact.
Demo topics can be the demonstration of a product, a machine, a process, management or marketing
Demo topics can be very diverse, like for example the demonstration of a product, a machine, a process, management or marketing.
The characteristics of the topic demonstrated influence the demo set-up and which target groups can potentially be reached. Is it an innovation not at all known by the farming community with no real-life implementation examples? Is it already implemented by a minority of farmers?
Is it a widespread practice that could be optimised and refined by farmers? Often the strength of a demo event lies in its simplicity. It is therefore advisable to limit the number of topics addressed during one event. If you want to address multiple topics, you may consider organising a series of demo events or make sure sufficient time is planned for each individual topic.
The selection of the target group(s) depends on what you aim to achieve with the demo. For example, if intensive knowledge exchange or knowledge co-creation on a very specific topic is envisioned, you might choose to target a small group of farmers who “speak a similar language” to assure qualitative and intense interactions. Identifying pecific target groups will determine which information channels should be used to reach them.
The presence of male and female host farmers encourages the participation of both male and female participants.